List of Japan's mobile apps with potential for adoption in US

The NPD Group conducted survey of Japan's mobile phone consumers in order to uncover potential strategies for the US market. The research concludes that Japanese "use their mobile phones differently than Americans". In a nutshell, the main difference is in more extensive use of mobile data by Japanese than by Americans.

"76 percent of Japanese consumers use their phones for Web browsing, compared to just 12 percent in the U.S. market. "

There are many reasons why Japan is ahead at the wireless forefront and I had a recent blog dedicated to this topic. Also, John Sun at Mobile Analyst Watch made a nice comment about the NPD Group's findings:

"Although not mentioned, one of the key reasons mobile web browsing via the handset is so high in Japan is because home PCs are less common than in the U.S. For many Japanese, the cellphone is their primary Internet device, which might help explain some of the survey's findings... "

While the results of The NPD Group's survey may be of no surprise, at the same time they shed light on emerging mobile features that "display a strong growth potential for the consumer wireless market in the U.S."

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